Ok, I have had great admiration for Alex Steffen of Worldchanging for a long time. I hope that occasionally he stumbles across It’s Getting Hot in Here and likes what he sees.
I can go on….but he wrote a very, very sharp critique of the WE campaign that I wanted to highlight a scrap of.
“There seems to me a risk that the We Campaign could end up as a $300 million pancake. What would I suggest they do differently? …
4. Fire up the attention philanthropy. Much amazing, inspirational work goes unnoticed. The campaign could fund an amazing, unprecedented network of filmmakers, podcasters, bloggers, animators and journalists and connect them with scrappy media relations people who know how to get noticed in both the old and new media. If that network focused on highlighting the people, from all walks of life and all parts of the nation, who are trying to solve climate change in innovative ways, the multiplier effect (both in the media and for the people working on the solutions themselves) could be massively larger than anything a TV ad can do. Source.
FIRE UP the attention philanthropy. Does this sound like he gets Fired Up Media or what? Even if he hasn’t heard of us yet, it is time for us to talk!
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